This week: Google launched new measurement tools for first-party data and incrementality tracking while facing major changes to FAQ rich results; Meta rolled out AI-powered creator accounts and expanded safety features for minors; OpenAI publicly launched its self-serve ads manager with conversion API capabilities; Amazon aggressively positioned itself for outcomes-based TV upfronts while streaming revenue climbed; and major platforms including Threads, Snapchat, and TikTok introduced new features targeting advertisers and creators. 

This week: Google expanded AI Max with new features and surpassed $100B in quarterly revenue while unveiling enhanced brand association metrics, Meta's ad revenue machine continued purring despite stock concerns as it pushes deeper into CTV advertising, Pinterest launched CTV targeting through tvScientific, PayPal entered the identity graph game with PayPal Ads ID, and Reddit's ad revenue surged 75% year-over-year as the platform hit 126.8 million daily active users. 

This week: Google expanded AI capabilities across Ads with new policy automation, enhanced call qualification, and monthly budget pacing changes; Google will push spend into scheduled windows to fully use monthly budgets, raising daily spend; Meta rolled out major interface updates to Ads Manager that frustrated advertisers; OpenAI opened ChatGPT ads to logged-out users and tested a new self-serve Ads Manager interface; and Pinterest released new research showing how Pin ads drive multi-channel shopping activity. 

This week: Meta simplified conversion tracking with one-click CAPI setup and AI-enhanced Pixel deployment, Google revived Data Studio and cracked down on back-button manipulation while sunsetting Dynamic Search Ads, TikTok unleashed a more powerful AI video creation model, Pinterest rolled out pre-event engagement tools and new streaming features, and Google implemented mandatory multi-factor authentication requirements for all Google Ads API access. 

Features & Improvements

This week: Google rolled out major AI-powered measurement updates and new shopping features, Meta launched server-side tracking improvements and enhanced conversion tools, TikTok expanded copyright protections for musicians, Pinterest revealed new insights about recommendation algorithms, and Reddit introduced comment editing capabilities. 

This week:  Google rolled out channel performance views for Performance Max and location-based improvements for ChatGPT; TikTok announced new ad formats (though you can't buy them programmatically yet); Reddit opened Pro tools to publishers with free RSS posting and AI targeting; Instagram tested "Instagram Plus" for creators with exclusive features; and X made TweetDeck (now X Pro) exclusive to Premium+ subscribers while changing Live streaming requirements. 

This week: Google rolled out major Performance Max updates including customer-list exclusions and AI-generated video tools, Meta faced landmark legal rulings while unveiling new creator partnership features at NewFronts, Reddit launched dynamic product ads with Shopify integration, LinkedIn debuted its "cut the bullspend" campaign targeting vanity metrics, and Pinterest introduced flexible budget options for promoted pins. Meanwhile, the industry grappled with rising CPCs across platforms, Google's March 2026 core update, and growing concerns about AI's impact on attribution accuracy. 

Features & Improvements

Features & Improvements